The LEGO Business History

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The SEGLAR brick has turned into a worldwide discomfort that is as much a part of the cultural textile as Billund, the little city in Denmark where it all began. However the company’s progress into a market giant wasn’t without the reveal of challenges and conflicts. One of those arrived 1942 if a warehouse open fire consumed nearly all of the plaything manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a significant decision.

This individual decided to change the company away from wooden https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr toys and toy vehicles, which had been their bread and butter, and move into clear plastic toys. It would be a major modify for the family-owned firm, and one which was not originally well received.

A journalist noted that “plastics will not ever replace great, solid wood. ” But Godtfred Christiansen persevered and started to test out new models that used plastic. The first commencement step was the introduction of the Automated Binding Stones that gripped together to stop block podiums from toppling on kids.

The new Lego bricks would not become the famous toy that we know today right up until 1949. Until then, the interlocking bricks were mare like a construction model than a proper building toy. It was likewise not until 1958 that your satisfying pressing coupling system became a standard characteristic.

Throughout the 1972s, the company ongoing to broaden in production and market reach. The company added Legoland subject parks into the mix and introduced more advanced value packs that were aimed toward older viewers, including the Technic line of small parts such as axle assemblies, gears, levers, and universal joints.

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